Dude Wipes drives growth, saves 40 hours a week with Brex.
The TL;DR
Dude Wipes was using a legacy corporate card and a traditional bank account.
To grow even faster, they needed a solution with more spending power and time-saving accounting automation.
With Brex, Dude Wipes is unlocking higher capital and rewards and saving 40 hours a week on reconciliation through automation.
The Impact
40 hours
Saved per week on reconciliation
Company
Dude Wipes is the world’s fastest-growing flushable wipe brand. Founded in 2012, the Chicago-based startup supplements its booming DTC business with distribution across 15,000+ retail locations nationwide.
Challenge
Dude Wipes tried to enable and manage spend efficiently with a legacy corporate card and a traditional banking solution. However, their card wasn’t able to deeply integrate with NetSuite, saddling the finance team with manual entry and tedious reviews. And Dude Wipes was unable to obtain the high credit limits they needed to reach new customers.
“As our spending needs increased, it became difficult to stay organized and access the higher credit limits we needed to drive further expansion,” said Lindsay Bodeman, VP of Finance and Accounting at Dude Wipes. “We wanted a future-proof solution that could scale with us and help us meet our goals at every stage of growth.”
“We’re saving 40 hours a week thanks to Brex’s robust integration with NetSuite."
— Lindsay Bodeman, VP of Finance and Accounting at Dude Wipes
Solution
Dude Wipes considered multiple card, banking, and spend management platforms. Ultimately, they chose Brex’s unified solution of corporate cards, expense management, and a business account to streamline reconciliation, restore the finance team’s bandwidth for strategic planning, and unlock capital to drive continued growth.
“We knew that Brex’s complete NetSuite integration would help us automate much of our closing process while also ensuring accuracy,” said Lindsay. “Beyond that, we felt that Brex would be a true partner for us. Brex gave us the higher limits we needed, a high-yield business account to manage our operating cash, and even out-of-home marketing expertise to amplify our brand.”
Impact
Right off the bat, Brex’s user-friendly interface, automations, and integrations boosted the finance team’s efficiency, restoring their capacity for strategic planning.
“We’re saving 40 hours a week thanks to Brex’s robust integration with NetSuite,” Lindsay said. “Our employees are saving serious time on documentation too, thanks to Brex’s auto-generated receipts and auto-filled memos. It’s so easy, even our CEO adds receipts to his expense reports now.”
“Plus, Brex enables us to issue virtual cards in a single click, which is critical as we add headcount and work with new vendors. Of all the solutions we tried and considered, Brex is the easiest to use by far.”
Dude Wipes has also been able to maximize the spending power of every dollar with Brex. Through Brex rewards, Dude Wipes was able to quickly launch billboards from Times Square to SFO with consulting from top media buyers and exclusive discounts. And, with its Brex business account, Dude Wipes earns industry-leading yield.
“We’ve been earning much higher yield with Brex. Now, we can grow our parked cash with same-hour liquidity,” Lindsay explained. “Plus, with $6 million in FDIC protection, we don’t have to worry about the doomsday scenario of a bank run.”
“Brex is more than just a credit card — they’re a first-party partner that’s ready and willing to scale with us as we scale.”
“Brex is more than just a credit card — they’re a first-party partner that’s ready and willing to scale with us as we scale.”
— Lindsay Bodeman, VP of Finance and Accounting at Dude Wipes