# How to use customer feedback to improve your product replay

Is the customer always right? This session covers how to collect, analyze, and implement customer feedback

**URL Source:** https://www.brex.com/resources/how-to-use-customer-feedback-to-improve-your-product-replay

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How to use customer feedback to improve your product.

![CPO Session Trimmed](https://d3k2f0s3vqqs9o.cloudfront.net/media/FEAC3578-510F-4DA0-9BFF6291AD34EAE6/A43918F9-22E4-455F-B402FC3420A4A2A7/BB2EAC2D-5184-463B-9E5DC85F8A7A2ABC.mp4)

Is the customer always right? This session covers how to collect, analyze, and implement customer feedback.

Acompany’s success lies in its ability to continuously improve its product, but knowing how to gather and incorporate customer feedback for product iteration is a skill learned over time.

How do you distinguish valuable feedback from what’s less important? Is the customer always right? Which customer segment should you prioritize? To share insights on these topics and more, we hosted a virtual event with [AWS](https://aws.amazon.com/) and [Carta](https://carta.com/). 

Speakers included Brex Chief Product Officer Karandeep Anand, former Head of Business Products at Meta, and Carta Chief Product Officer Heidi Johnson, with host Sekai Ndemanga, Business Development Lead at AWS.

**The event covers:**

- The best ways to collect, analyze, and implement customer feedback
- How to focus on the most valuable and actionable feedback

Watch the full video above, and follow us on [Twitter](https://twitter.com/brexHQ?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) and [LinkedIn](https://www.linkedin.com/company/brexhq/mycompany/) for info on more upcoming events for all things related to running and scaling your fast-growing business.

**About Carta:**  

**Carta** is the world's leading equity management platform trusted by thousands of companies to help them simplify ownership while managing their cap tables, valuations, investments, and equity plans. 

Learn more about how Carta can help your company [here](https://carta.com/partners/referral/?utm_medium=ChannelReferral&utm_source=brex&PID=brex). 





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