Sticking to the financial plan

A finance leader's guide for long-term success

As 2022 came to a close, you worked hard to finalize your company’s financial plans for what has already been an unpredictable year. Financial planning is only as good as your execution, but execution can be challenging when macro conditions are changing.

This paper offers guidance for strategically driving your financial plan forward with confidence, no matter what the market holds, including:

• Ways to align your success metrics with your customers’ outcomes
• Why it’s important to adjust your tactics, not your overall goals
• How to create a culture of accountability that makes your plans more likely to succeed