CFO's guide to AI strategy
CFO's guide to AI strategy
- 5 insights to plan, budget, and activate AI-powered finance.
- Actionable advice for AI success in your finance function.
- 1. Assess the short- and long-term potential of AI.
- 2. Weigh the potential rewards and risks of AI.
- 3. Plan and budget for AI today, starting small and building.
- 4. Evaluate AI-powered solution providers.
- 5. Guide your team to embrace automation, not just adapt.
- Increase AI success in your organization.
5 insights to plan, budget, and activate AI-powered finance.
“What's your AI strategy?”
In today's boardrooms, this question isn't just a conversation starter — it's a litmus test for financial leadership. As AI transforms the business landscape, how you respond to this question signals your readiness to navigate the most disruptive technological shift since the internet.
For CFOs, the stakes are high. AI isn't just another tool in your tech stack; it's fundamentally changing how finance teams operate. From automated expense and payment processes to predictive analytics that forecast market trends to generative AI that crafts detailed financial narratives, this technology is reshaping how finance teams interpret data, make decisions, and drive growth.
Many CFOs have already taken action. According to IDC, 44% of CFOs are architecting AI-powered futures. And nearly one-third of CFOs are working to embed generative AI into their financial applications.1
This isn't just adoption; it's a strategic arms race. Anyone without a robust AI plan risks being outmaneuvered by competitors.
That’s because AI success isn't about chasing every shiny new feature. It's about crafting a strategy that aligns AI's capabilities with your organization's unique goals. As the steward of your company's financial health, you — the CFO — are uniquely positioned to set the tone for AI strategies across the business.
This guide will help you answer the "What's your AI strategy?" question with inspiration, positioning you as an AI leader rather than simply a participant or, worse, a detractor. Read on for expert advice on building an AI strategy that automates workflows, unlocks unprecedented efficiencies, and catalyzes business growth.
Actionable advice for AI success in your finance function.
CFOs today are under increasing pressure to improve operational efficiency, do more with less, and make better decisions faster — all in the name of driving business growth. AI's promise lies in its ability to simplify workflows, improve data accuracy, and expedite aggregation, enabling CFOs to meet these demands more effectively.
Read on to learn five key considerations for CFOs looking to build and benefit from a modern AI strategy.
5 action items to inform your AI strategy
- Assess the short- and long-term potential of AI.
- Weigh the potential rewards and risks of AI.
- Plan and budget for AI now; start small and build.
- Evaluate AI-powered solution providers.
- Guide your team to embrace automation, not just adapt.
1. Assess the short- and long-term potential of AI.
As CFO, it’s your job to take a pragmatic approach toward AI technology, and leading CFOs are doing just that. According to Gartner®, “While prioritization of cost management has increased 74% since 2022, 81% of CFOs anticipate increasing technology investment.”2 Amid renewed demand to carefully balance costs and growth, forward-thinking leaders recognize AI technology as a must-have for strengthening their finance function.
When it comes to AI and spend management, roughly half of decision-makers say their technology isn't meeting their current needs — let alone their future needs — according to a recent spend management study commissioned by Brex and conducted by Forrester Consulting3. An investment in AI now could pay massive dividends, accelerating and up-leveling your team’s processes and decision making.
Still, successfully implementing AI requires strategic planning to maximize the benefits and minimize any potential growing pains. Your roadmap should consider how the new technology will impact your employees’ core responsibilities and any training required.
The upside is enormous because the right AI-powered solution can effectively give your team infinite help digesting volumes of data, performing repetitive tasks, and flagging anomalies in a flash. For example, Brex’s accounting automations save finance teams up to 250 hours a year, and expense automations save employees and managers up to 4,000 a year by automating documentation and reviews.*
2. Weigh the potential rewards and risks of AI.
AI is spurring innovation for companies that know how to leverage it across their finance and ERP systems. However, CFOs must have an understanding of how AI may affect their operational, tactical, and strategic business processes before making the shift. Ideally, AI should enhance every part of your finance function, from expense and accounting automation to anomaly detection/analysis and accounts payable automation.
Once you weigh the rewards against the risks and resources required to implement AI, you will want to look for equally risk-averse providers — particularly when it comes to spend management solutions. At Brex, we have implemented stringent AI guardrails across our platform to innovate safely and protect your business, including technical security reviews and GRC Risk Assessments.
As you look to mitigate any AI-related risks, we recommend that CFOs direct their teams to:
Establish a baseline understanding of what AI means in the context of your business. Understanding how your company plans to use AI and the benefits it provides will be key to understanding the business case and where investments in AI could be made, which will inform potential risk areas.
Perform internal assessments and use them to improve your methodology over time. This is particularly key for your finance team — always evaluate the cost associated with the technology to ensure there is budget and alignment with business objectives.
Develop governing policies and procedures. AI usage guideline documents, acceptable use policies, and general best practices can go a long way in keeping your data safe.
Tannenbaum advises that you “invest in regulatory and compliance resources early on. You don’t want to get caught flat-footed and miss important changes in policy and regulation, of which there are many.”
3. Plan and budget for AI today, starting small and building.
Gartner says that “71% of CFOs surveyed plan to boost spending on AI by 10% or more compared to last year. Generative AI plays a big role in this increase, as 81% of CFOs are projecting to spend more in this area.”4 Meanwhile, none of the respondents anticipate reducing their AI spend going forward.
Additionally, Forrester recommends building change management into your budgeting and planning for an AI-powered spend management platform. One strategy is to prioritize feature adoption over simply feature selection.
Just because AI features exist in a product doesn’t mean they will be used. With change management being such a significant factor in transformational initiatives, you don’t want to pay up front for changes your teams aren’t ready to make. Forrester advises “planning for a phased approach to ensure your teams get comfortable using the features you are paying for, so you’re not wasting precious budget on things your team isn’t ready to use.”
IDC recommends5 that CFOs start by assessing their finance department's operational needs as well as opportunities for improvement in budgeting, forecasting, financial reporting, and reconciliation. Then budget a small amount for two or three use cases.
The goal is to learn how to effectively implement AI in your finance function and measure the impact before taking larger leaps or making large-scale changes.
4. Evaluate AI-powered solution providers.
Modern, AI-driven financial systems can help companies unlock greater insights and efficiency, ultimately improving financial performance. But in an age when every solution provider claims to be AI-driven, it’s important to separate the wheat from the chaff.
For instance, AI can automate many expense management processes and improve compliance, but some finance AI promises won’t be here for some time. Additionally, you’ll want to understand how AI impacts your current processes and work with a vendor to holistically solve any challenges without derailing operations.
IDC to look for AI vendors that can drive long-term results with:
Integrated finance solutions. Aim for unified solutions that can improve productivity, cost efficiency, and data flow while reducing internal implementation costs.
One global user experience: Platforms like Brex offer one consistent experience across functions and teams so your employees can hit the ground running, no matter where they are.
Scalability. Some CFOs focus on short-term problem-solving and immediate challenges. As a forward-thinking CFO, your AI-powered solution must be as innovative as you are and ready to scale with your business.
Data consistency: Disparate systems lead to poor visibility and org-wide inefficiencies. A unified solution will ensure consistent, accurate data across all functions.
Security is equally paramount when evaluating AI technologies, down to the granular technical controls that support privacy. The Brex team recommends asking for security-related documentation, data flow diagrams, and architecture-related documents to mitigate risk.
5. Guide your team to embrace automation, not just adapt.
Signing an AI contract isn't the finish line — it's the starting gate. We talked about change management in the planning process, but mindful preparation for changes after you sign a contract will foster a smooth transition for your employees.
Leading your team through this transformation is a true test of a CFO’s mettle.
As recommended by IDC, CFOs should assess their finance department's operational needs and opportunities for improvement in budgeting, forecasting, financial reporting, and reconciliation. Then, it’s up to you to ensure your teams can successfully deliver.
“There is much work for the CFOs and their offices to do when it comes to evaluation and selection of financial applications,” IDC warns, “so don't discount the amount of time and effort that needs to go into it, as well as continue after the implementation.”
CFOs drive AI change success when they:
Promote AI literacy: Make understanding AI as fundamental as understanding balance sheets.
Upskill relentlessly: Transform training from a one-off event to an ongoing journey.
Prioritize real support: Choose vendors who offer more than chatbots. With Brex, for example, your employees have access to 24/7 support, whether they’re in Beijing or Boston.
Increase AI success in your organization.
Today’s CFOs know that AI can modernize and revolutionize their finance organizations. Still, to successfully activate AI, CFOs must carefully consider their company’s unique needs and challenges. This includes understanding how AI will impact existing processes and preparing for change management.
At Brex, we built an AI-powered spend platform to increase your team’s efficiency, compliance, and control — and scale with your evolving needs. You’ll get a strategic partner in your journey toward AI-powered automation and innovation.
See a demo today and learn how our spend management platform will increase the impact of your finance team and future-proof your company.
Citations
1 IDC, “CFO Future Proofing: AI Budget,” #US51194723, September 2023.
2 Gartner, “Top 5 Priorities for CFOs in 2024,” 2023. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
3 Source: A commissioned study conducted by Forrester Consulting on behalf of Brex, September 2023, “The Future of Spend Management.”
4 Gartner Press Release, “Gartner CFO Survey Shows Nine out of Ten CFOs Project Higher AI Budgets in 2024,” 7 February 2024.
5 IDC, “CFO View: Five Things to Know About Investing in Financial Applications in 2024,” #US51391623, December 2023.
* The metrics provided are from July 2023 and for illustrative purposes only. Past performance does not guarantee future results, which may vary.
See what Brex can do for you.
Learn how our spend platform can increase the strategic impact of your finance team and future-proof your company.
See what Brex can do for you.
Learn how our spend platform can increase the strategic impact of your finance team and future-proof your company.