How to use customer feedback to improve your product.


Mar 11, 2022, 2 min read

Mar 11, 2022


2 min read

Acompany’s success lies in its ability to continuously improve its product, but knowing how to gather and incorporate customer feedback for product iteration is a skill learned over time.

How do you distinguish valuable feedback from what’s less important? Is the customer always right? Which customer segment should you prioritize? To share insights on these topics and more, we hosted a virtual event with AWS and Carta.

Speakers included Brex Chief Product Officer Karandeep Anand, former Head of Business Products at Meta, and Carta Chief Product Officer Heidi Johnson, with host Sekai Ndemanga, Business Development Lead at AWS.

The event covers:

  • The best ways to collect, analyze, and implement customer feedback
  • How to focus on the most valuable and actionable feedback

Watch the full video above, and follow us on Twitter and LinkedIn for info on more upcoming events for all things related to running and scaling your fast-growing business.

About Carta:

Carta is the world's leading equity management platform trusted by thousands of companies to help them simplify ownership while managing their cap tables, valuations, investments, and equity plans.

Learn more about how Carta can help your company here.


About Brex

Brex is an innovative financial stack designed for fast-growing companies. By integrating corporate cards, business accounts, and expense software into one solution, we help companies spend smarter and manage their money effortlessly from anywhere — increasing productivity and accelerating growth.

Brex proudly helps tens of thousands of companies scale faster, from ambitious startups to many of America’s favorite public brands.

Learn more

Related Articles


How Brex helps founders work smarter, from anywhere.

Brex understands what founders need and has innovated on traditional financial systems to help you manage your finances more easily, from anywhere — so you can focus on building, not banking.