# Brex's Second Act Brex recently partnered with The Generalist to tell our story in a way that had not been done before. **URL Source:** https://www.brex.com/journal/brexs-second-act --- ### Text Article excerpt Brex’s Second Act The $12.3 billion fintech is hitting new heights and entering a new growth phase. It’s a dividend of the firm’s clear-eyed decision-making. ### Blank ### Header ![Jason-Mok-small](https://brand.brex.com/transform/a08a5ff5-a75d-43c9-b7a4-356ba22c1168/Jason-Mok-small) **Foreword from** Jason Mok ### Text We recently partnered with [The Generalist](https://generalistmedia.notion.site/generalistmedia/The-Partner-Program-cfc54179cfcc49b89570c552037d02c6) to tell our story in a way that had not been done before. The full article, which can be found [here](https://thegeneralist.substack.com/p/brex), covers the values that have guided us since our origin, the tradeoffs we’ve made in our journey, our pivots and learnings, and our ambitions as we look to continue serving the startup community. An excerpt is provided below. It’s easy to put business metrics down on paper. It’s harder to capture the essence of a company in a few paragraphs. But, with this deep dive into our story, we hope what comes through is that we believe we have no story without our customers. Their needs ultimately guide the decisions we make. The Generalist article ends with a few hypotheses around where Brex will go next. Only time will tell but one thing is for sure - serving startups is a part of our DNA and we will always be committed to helping founders pave their path to growth and turn their big dreams into a reality. ### Header From point to platform ### Text As its customers have grown, Brex has, too. While it started life offering credit cards to startups, it’s evolved into a comprehensive, multi-pronged platform offering expense management, bill pay, travel, [business accounts](https://www.brex.com/product/business-account), and much more. In undertaking this evolution, Brex has positioned [itself to scale](https://www.brex.com/solutions/startups) with tech’s fastest-growing business, winning customers like DoorDash, Coinbase, and Retool. “It’s been built modularly,” Karandeep Anand, Chief Product Officer at Brex, said. “Each product is individually compelling, but collectively, they’re awesome.” ### Header The dividends of hard decisions ### Text Last summer, Brex announced one of its hardest decisions: it was offboarding small-business customers to focus on better serving venture-backed startups and enterprises. It was a move that attracted negative press and confused some customers. The decision has been vindicated. Brex has regained its mesmerizing shipping speed and improved its service. ### Header Serving startups ### Text During the Silicon Valley Bank crash, few businesses stepped up as much as Brex. As well as working around the clock to onboard new customers, founder Henrique Dubugras rushed to pull together a $1 billion emergency facility to assist entrepreneurs struggling to make payroll. While it ultimately wasn’t needed, thanks to the FDIC stepping in, it demonstrates the lengths Brex will go for the startup community. A coordinated new initiative aims to boost how the company [serves startups](https://www.brex.com/journal/startups-jason-mok) further. “I’ve heard a lot of VCs and founders say that there’s something they’re missing, and that’s the people,” Jason Mok said. “Even though we have this great product-first approach, the people still matter. Customers want to talk to a human being.” ### Header Built different ### Text Though customers might not notice it, one of Brex’s core advantages is its underlying architecture. From the beginning, founders Henrique Dubugras and Pedro Franceschi have preferred to build in-house, eschewing third-party offerings. The result is a powerful, modular structure capable of accommodating massive scale. According to Brex’s founders, it could prove a compounding advantage. ### Header Brex is cooking ### Text The all-in-one financial platform is in rare form. The firm grew revenue by 200% in 2022 and is expected to hit $500 million in annualized revenue within the next twelve months. Crucially, one of its fastest-growing units is Empower – a high-margin software-as-a-service product for large enterprises. ### Header Let’s keep the conversation going ### Text Want to hear more from Jason, ask a question, or get connected? Follow him on [Twitter](http://www.twitter.com/jasonmok) and [Linkedin](https://www.linkedin.com/in/jasonmok/). To open an account or talk about how Brex can serve you at every stage of growth, get started [here](http://brex.com/signup). ### Image ![Closed-loop-dark](https://brand.brex.com/transform/d2f2341f-92ea-4983-a67d-417a52921900/Closed-loop-dark) ### Content See what Brex can do for you. Learn how our spend platform can increase the strategic impact of your finance team and future-proof your company. [Contact sales](https://www.brex.com/sales) | [Open an account](https://www.brex.com/signup) ## Related Articles ### [Rippling Integration](https://www.brex.com/journal/rippling-integration) Brex and Rippling are even better together with first-of-its-kind features to drive employee compliance and efficient spending, all in one place. ### [Treasury management for busy founders](https://www.brex.com/journal/articles/treasury-management-for-busy-founders) See how Brex automates your treasury management so your finance team can stop juggling accounts and start focusing on strategic work. ### [AngelList](https://www.brex.com/resources/state-of-startups-2q23) This report offers timely insight into how capital flowed into and out of startups in Q2 ‘23 - and how that compares to trends in prior quarters. ### [How Brex is supporting SVB customers and the broader startup community](https://www.brex.com/journal/how-brex-is-supporting-svb-customers) Brex is working around the clock to support SVB customers and the broader startup community through this challenging time. ### [Building a global financial strategy](https://www.brex.com/journal/building-a-global-financial-strategy) Michael Tannenbaum, Brex CFO and COO, provides a recap of "The New Financial Playbook" in partnership with The Information and discusses how Brex can help you build a global financial strategy. ### [How Brex is redefining underwriting to empower modern businesses](https://www.brex.com/journal/how-brex-is-redefining-underwriting) Get business credit without personal guarantees. 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