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EZ Bombs fuels h...

Case Studies

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EZbombs hero

EZ Bombs fuels hyper-growth with Brex cards and high-yield banking.

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  • About EZ Bombs
  • Challenges
  • Solution
  • Impact

Industry
Food & beverage

Company size
25

Brex products used
Corporate cards, Business account, Bill pay

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About EZ Bombs

Reimagining family dinners one spice bomb at a time

EZ Bombs is a family-owned spice ball business that launched in November 2023 with the goal of making heritage-rich dishes accessible to all. Their innovative spice balls dissolve in a Crock-Pot or Instant Pot to create authentic dishes like birria, pozole, and other favorites. The company experienced remarkable success, ranking No. 1 in food and beverage on TikTok and No. 4 for all TikTok sales. EZ Bombs sells through multiple channels, including its website, Amazon, and TikTok, and is expanding into retail. The company recently held a Costco roadshow in California and recently received its first purchase order from Walmart.

Product image of EZ Bombs

Challenges

Rapid growth demanding cards and banking that could scale globally

Fueled by its online success, EZ Bombs scaled quickly. The company expanded from a four-person family operation to 10 employees in one month, and EZ Bombs now employs 25 people around the world. Mike Jalonen, Chief Operating Officer at EZ Bombs, sought a financial platform that could scale with their hypergrowth trajectory.

As a serial entrepreneur who has used Brex for various businesses since its launch in 2017, Mike knew its incumbent card and banking solutions weren’t the right fit. “We were initially using Chase and Mercury," Mike explains. "And functionally, they don't compare at all to using Brex."

EZ Bombs sought integrated banking, card, and bill pay solutions that could keep pace with its explosive growth, support retail expansion into stores like Costco and Walmart, and empower a global team.

Solution

Integrated banking, cards, and bill pay on one global platform

When EZ Bombs was looking for a scalable finance platform, one thing was clear: “I didn't want to work with a traditional bank," Mike says. “It felt like traditional banks couldn't keep up with our needs and growth.”

EZ Bombs chose Brex's business account and corporate cards, leveraging a mix of physical and virtual cards with global functionality. Most employees use Brex cards and upload receipts, helping the company scale its global business much faster. The company is also testing out bill pay as it expands its retail presence.

Mike knew Brex was the right choice based on his first experience with Brex years ago. “At the time, Brex was the only platform that allowed you to spin up virtual credit cards,” he said. “It helped us manage subscriptions because you could just cancel the card and avoid overcharges. Brex is so powerful and intuitive that I couldn't imagine not using it at EZ Bombs.”

“I've used Mercury, I've used Relay, I've used Chase, but they were designed like a bank and not a technology company like Brex. Brex is miles ahead of other finance solutions.”

— Mike Jalonen, Chief Operating Officer, EZ Bombs

Impact

$80K in yield, meaningful rewards, and AI-powered bill pay

Using Brex corporate cards and business banking enabled the EZ Bombs team to move money back and forth among Brex’s checking, treasury, and vault accounts and extend its runway. “We earned $80,000 last year on yield alone using Brex's treasury account,” Mike says. “That's just not going to happen at Chase.” Brex’s rewards program has also delivered tangible value. "We cashed in a million points for airline miles, and there's so much opportunity with the other partner discounts and perks that Brex offers,” Mike says.

UI of Brex treasury account

Many team members are international, and Mike says it’s refreshing that they can use Brex cards without interruption. Mike recently traveled to Europe and noted that the Brex card “worked seamlessly across Italy, France, and Spain.”

Josh Roy, Operations Associate at EZ Bombs, works remotely from Pakistan and appreciates Brex’s global nature and ease of use. Josh found Brex’s automated bill pay intuitive despite being unfamiliar with US payment processes. "I mostly work with making ACH payments and setting up bills, but I didn't know about ACH until I started working here,” he says. “It was easy for me to learn and do my job because Brex is so well built. It’s been really smooth.”

Josh was particularly moved by Brex’s automated invoice processing: “I'm genuinely impressed that I can simply upload an invoice and have AI automatically analyze and populate all the relevant fields like invoice number, email, and bank details. It's a huge time-saver and helps minimize the risk of errors."

UI of Brex AI reading an invoice

Mike noted Brex’s exceptional support: "We really haven't had any issues, but when we do, Brex always responds immediately,” he says. When Mike had an issue with a recent flight, he found Brex's chargeback process refreshingly straightforward: "It was actually really easy — like every part of Brex we've ever used.”

As EZ Bombs expands into retail, they've begun using Brex's invoicing and multi-entity management to streamline payment and accounting processes. Mike says that’s a testament to Brex's intuitive interface and ability to simplify workflows across multiple sales channels.

"I've used Mercury, I've used Relay, I've used Chase, but they were designed like a bank and not a technology company like Brex,” Mike says. “I’ve told so many people about Brex over the years because it felt like Brex was designed by a technology company. It’s really easy to get in and out of and do whatever's got to be done. Brex is miles ahead of other finance solutions.”

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