# Apple Ads charges — What is APPLEADS-AUD?

Identify Apple Ads charges on your credit card statement. View merchant details, contact information, and common charge variations.

**URL Source:** https://www.brex.com/tools/charge-finder/apple-ads

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# Apple Ads charges

Identify Apple Ads charges on your credit card statement. View merchant details, contact information, and common charge variations.

Website:[ads.apple.com](https://ads.apple.com/)

Category:Software and SaaS

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Statement Variations

How Apple Ads might appear on your statement

APPLEADS-AUDAPPLEADS-EURAPPLEADS-USDAPPLEADS/APPLE164APPLEADS/APPLE170APPLEADS/APPLE82APPLEADS/APPLE61

i**Don't see your exact charge?** Merchants often change their billing descriptors. If the merchant name matches, it's likely the same vendor.

## What is Apple Ads?

Apple Ads (formerly Apple Search Ads) is Apple Inc.'s performance-based advertising platform launched in October 2016 and rebranded in April 2025. It allows app developers and advertisers to place ads across the App Store — including search results, the Today tab, the Search tab, and product pages — using cost-per-tap (CPT) or cost-per-install (CPI) auction-based pricing. The platform offers two tiers: Apple Ads Advanced, which provides full manual campaign control with unlimited budget, and Apple Ads Basic, a fully automated option for individual developers capped at $10,000 USD per app per month. There are no fixed subscription or platform access fees; advertisers pay only when users engage with or install their advertised app.

Founded

2016

Category

Software and SaaS

Headquarters

Cupertino, California

Contact Apple Ads

Need help with a charge? Contact Apple Ads's support team directly.

[Visit Support Page](https://ads.apple.com/app-store/help-glossary)

Looking for a different charge?

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