Case study / Ecommerce
Cheers to 10x growth in 2019
The Brex Difference
The next day
Scalability, non dilutive capital
Top Spend Categories
Matt Dukes, Rachel Vodofsky
San Francisco, CA
$6M (Series A)
Usual has built the perfect glass of wine in a single-serve bottle. Marketing directly to customers across the US, their wines are completely clean, so no additives, sweeteners, colorings, or chemicals.
With a beautiful, delicious product, Usual was flying off the virtual shelves. Cofounders Matt Dukes and Rachel Vodofsky struggled to find a capital partner that could keep pace with their hyper growth, and were cautious about dilutive capital to fund proven inventory and marketing strategies.
With an innovative underwriting process, Brex offers 10-20x higher credit limits than traditional cards and no personal guarantee. Plus, the fact that Brex integrates seamlessly with QuickBooks saves the Usual team hours at every end-of-month close.
Dukes believes that this higher limit and streamlined dashboard helped fuel Usual’s explosive growth. The limits on other cards were 20% of what Brex offered.
Fueled by their Brex card, Usual exploded with 10x growth in 2019. In addition to higher credit limits, Dukes added that Brex’s “blazing speed” and seamless accounting integrations also set Brex apart from traditional banks.